Syllabus for a social dance?

I ran across this when researching modern jive the other day, but I think it really applies to a lot more than just modern jive (and perhaps to more than just swing dances, as well ...)

As it so happens, modern jive evolved over the course of a few decades, starting with American GIs taking their swing dances to Europe during WII. At some point during the 80s, a group of folks decided to take the dance as it existed by then,to codify it and to trademark it. Thus Ceroc was born -- basically a snapshot of a dance that had been evolving for years and that continued to evolve under several non-trademarked names, such as modern jive.

Now, at studios all over England, you can take exams to become certified as a teacher or student of the official Ceroc syllabus OR you can go to lots of modern dance clubs and dance modern jive any way you want.

Isn't something being lost in the translation here? meaning I know that the ballroom dances started out as scial dances at AM in the US and codifying them was a tool to create commonality and facilitate teaching.

But isn't that kind of the opposite of what one wants to accomplish with a SOCIAL dance? And doesn't that go counter to everything every other swing dance is about -- dance that grows out of the music and the culture of the people dancing it?